Radio Ads: What They Are, How They Work, and How to Get Started

How to Plan an Audio Campaign: A Step-by-Step Guide

Turn your marketing goals into a connected audio plan, from defining your audience and channel mix to creating the message, launching the campaign, and measuring results.

The Newest TikTok and iHeart Collaboration Brings Culture’s Biggest Conversations to Audiences Every Weeknight

TikTok Radio Presents: Social Club from iHeart turns trending music, viral moments, emerging artists, and real-time conversations into a live weeknight experience, creating new ways for brands to join the culture across audio, streaming, social, TikTok Live, and events.

From Fandom to Brand Impact: How Marketers Can Activate Around the 2027 iHeartRadio Music Awards

For more than 13 weeks, the iHeartRadio Music Awards bring together music, fandom, culture, and live engagement, creating opportunities for brands to connect with audiences before, during, and long after the biggest night in music.

The 2027 iHeartPodcast Awards: Where Podcast Culture and Brand Opportunity Take Center Stage

On March 17, 2027, podcasting’s leading voices will come together in Austin, Texas, giving brands powerful ways to connect with creators and audiences throughout SXSW.

Fiesta Latina 2026 Revealed How Live Cultural Moments Create Meaningful Brand Connections

From unforgettable performances and community-driven experiences to cross-platform reach and fan engagement, Fiesta Latina 2026 demonstrated why culture's biggest moments deliver authentic connections for brands.

Podcast Audience Targeting: Best Practices for Reaching the Right Listeners

Reach the right podcast listeners by combining smart audience targeting with relevant content, trusted voices and the scale to make every impression count.

Local Audio Ad Targeting: How to Reach the Right Customers in Your Market

From location and station format to timing and audience-based planning, local audio gives marketers flexible ways to reach the consumers who matter most and connect targeting choices to real business goals.

The 2027 iHeartRadio ALTer EGO Lineup Has Arrived, Creating New Ways for Brands to Connect with Fans

ALTer EGO returns with alternative rock's biggest artists, exclusive content opportunities, and fan-first sponsorship experiences.

Broadcast, Streaming, Podcasts, and CTV Work Together to Reach More Voters

Political campaigns can maximize reach, frequency, and persuasion by engaging voters across audio and video platforms throughout the day.

Human Connection Gives Audio an Advantage

As consumers seek more authentic media experiences, audio stands apart by combining massive scale with trusted relationships.

Measure What Matters: A Marketer's Guide to Audio Ad Attribution

From awareness and consideration to sales and store visits, today's audio campaigns can be tied to real business outcomes across the funnel.

The 2026 iHeartRadio Music Festival Showed How Culture's Biggest Moments Create Lasting Brand Impact

The festival brought together music's biggest artists and their passionate fan communities, creating a powerful platform for brands to drive visibility, engagement, and cultural relevance.

The Podcast Advertising Advantage: Why Brands Are Investing More in Audio

Podcasting has shifted from an emerging channel to a core marketing strategy, helping brands build trust, drive action, and connect with consumers through authentic voices.

The Future of Women's Sports Is Bigger Than the Game

Discover how iHeart Women's Sports is fueling an always-on ecosystem that keeps athletes, leagues, and fans at the center of the conversation.

Audio + TV: The Winning Combination for Reaching Voters Throughout the Day

Combining television and audio helps political campaigns extend reach, reinforce messaging, and connect with voters from morning routines to the walk into the polling place.

The 2026 iHeartRadio Jingle Ball Lineup Is Here

The holiday music tradition returns with an all-star lineup and a season-long opportunity for brands to be part of the excitement.

AudioGraph Is Bringing Broadcast Radio into the Modern Media Ecosystem

iHeartMedia's newest ID-based solution helps marketers apply audience targeting, measurement and attribution to broadcast radio, bringing America's largest audio audience into the workflows brands already use to plan, buy and measure media.

NFL Podcasts Are Becoming a Must-Buy for Sports Marketers

iHeart’s NFL Podcast Network gives marketers year-round access to passionate football fans through trusted hosts, premium content, and sponsorship opportunities tied to the biggest moments in the NFL calendar.

The 2027 iHeartRadio Music Awards Show Is a Must-Buy Moment for Brands

Brands can reach passionate audiences through fan voting, live experiences, cultural conversation, and 13+ weeks of nationwide engagement leading up to music's biggest celebration.

What Is Programmatic Audio and Why Are More Brands Investing in It?

As digital audio consumption continues to grow, marketers are turning to programmatic buying to unlock greater efficiency, audience intelligence, and measurable business outcomes.

Hitting a Reach Ceiling? Audio Can Help Your Political Campaign Break Through

When television frequency starts reaching the same viewers, audio helps brands and campaigns connect with new audiences, improve efficiency, and create more opportunities to drive action.

Inside The Questlove Music Lab: A New Platform for Brand Storytelling

From podcasts to playlists, discover how brands can engage audiences across the iHeart Questlove Music Lab ecosystem.

Beyond the Broadcast: New Ways to Reach Fans Around Super Bowl LXI

Today's biggest Super Bowl moments happen across podcasts, social feeds, live events, and real-time conversations. See where brands can show up with iHeartMedia.

Culture-First Marketing Drives Results With Hispanic and Latino Consumers

From radio and podcasts to creators, social, and live events, iHeartMedia's culture-first ecosystem helps brands turn authentic connection into measurable business results.

Audio That Delivers: The Creative Elements Behind High-Performing Ads

Learn how optimized audio ad creative and production can improve campaign recall, trust, and performance.

iHeartRadio Music Festival Partnerships Drive Measurable Business Outcomes

Live music creates real connection. Smart partnerships turn that connection into real business growth.

The iHeartRadio Music Festival House of Music Turns Festival Fandom Into Brand Impact

The iHeartRadio House of Music Presented by Hyundai returns September 18 and 19 outside T-Mobile Arena as a free, fan-first immersive experience featuring artist-inspired rooms, brand activations, exclusive giveaways, and live performances from Stella Lefty and Major Lazer.

Reach Holiday Shoppers First with Audio Advertising

Consumers are making gift decisions earlier than ever, and audio advertising through iHeart can help your brand reach shoppers before the competition does.

Why Gen Z Is Turning to Radio for Trust, Belonging, and Community

New iHeartMedia research reveals how a generation shaped by social media, COVID, and AI is finding trust, connection, and community through radio.

Local vs. National Audio Measurement: What Marketers Need to Know

Learn how success metrics, attribution strategies, and business goals differ, and how audio delivers measurable impact at every level.

Why Podcast Advertising Works: 3 iHeartMedia Case Studies with Measurable Impact

From host-read endorsements to branded content and multiplatform activations, these real campaign examples reveal how podcasts influence consumer behavior and drive business outcomes.

Trust Wins Elections. Audio Earns It.

Trusted voices and authentic audio connections help campaigns break through and drive voter action.

Beyond the Game: How Brands Can Build Lasting Connections Through iHeart Women’s Sports

As women's sports fandom grows, brands have new opportunities to engage audiences through the conversations, personalities, and moments that fuel the community year-round.

Turn NFL Fandom Into Brand Growth

Reach passionate football fans across iHeartRadio, podcasts, streaming, social, and live events.

Brands Can Tap Into the Power of iHeart Live Events

iHeart live events have scaled impact powered by media, talent, and content.

iHeartMedia, Disney+, and Hulu Are Bringing Podcast Fandom to Streaming Audiences

The new video podcasting partnership brings some of iHeart's most beloved shows to Disney+ and Hulu, giving fans more ways to connect with the voices they love.

Best Streaming Audio Advertising Platforms for Brand Campaigns

The best audio campaigns combine scale, trusted content, and measurable outcomes across streaming, radio, podcasts, influencers, and live experiences.

2026 iHeartRadio Jingle Ball: Put Your Brand at the Center of the Holiday Season

The biggest holiday music tour in America returns with unmatched scale, cultural relevance, and new opportunities for brand integration.

What Types of Podcast Ads Perform Best for Brands?

The most effective podcast ads build authentic connections that drive measurable brand results.

How Political Campaigns Can Find Voters Without Overspending

A modest shift of political TV dollars into broadcast radio ads delivers the frequency campaigns need through repeat listening habits.

Why Is Audio a Unique Channel for Reaching Consumers?

Learn why audio advertising drives stronger attention and emotional engagement than visual channels.

Get to Know the iHeart High Attention Media Network

The network is driving heightened levels of attention for brands through highly-focused listening moments at affordable frequency.

Latin Music’s Biggest Night Returns: The 2026 Fiesta Latina Lineup Is Here!

Your brand can still activate around one of the year’s biggest cultural moments.

iHeartMedia and TikTok: Powering the Next Wave of Culture for Brands

Two media forces have come together to reimagine how creators, fans, and brands define the cultural zeitgeist.

Podcasting as a Growth Engine

Explore why podcasting has become one of the most trusted, influential, and measurable growth channels for modern brands.

AudioGraph Is Redefining What’s Possible for Broadcast Radio

iHeartMedia connects modern media precision with the unmatched influence of human connection.

Why Brands Should Lean Into Women’s Sports Now

Women’s sports are scaling fast, fans are highly influenceable, and brands that invest now have a major advantage.

What Makes a Great Audio Ad

A creative guide for brand marketers developing their first audio ad

Which Audio Platforms Reach Gen Z?

From radio and podcasts to streaming, social, and live experiences, audio remains one of the most effective ways to build trust, cultural relevance, and measurable brand impact with the most influential generation of consumers.

What Makes a Great Audio Ad

A creative guide for brand marketers developing their first audio ad

The Human Advantage: The New Formula for Influence

In a skeptical market, real voices, authentic relationships, and trusted audio environments are what turn attention into belief, and belief into measurable business results.

AudioGraph Is Bringing Digital Precision and Measurability to Audio’s Most Powerful Medium

iHeart has launched a new data and buying platform that makes broadcast radio more addressable, measurable, and easier to activate.

New Edison Share of Ear Data Reveals How Consumers Actually Spend Time With Audio

What the data confirms about audio’s scale, consistency, and human connection

Your Brand Can Own the Feel-Good Moments on Hoda Kotb’s New Podcast ‘Joy 101’

The former ‘Today Show’ host will also join iHeartMedia in Cannes for a live podcast recording and powerful discussions on influence and the power of events.

Advertise on Outspoken: iHeart’s Audio Destination for Queer Community

Through host-read messaging, podcast integrations, and aligned storytelling, brands can support LGBTQ voices while reaching new audiences.

Why Should Marketers Diversify Into Audio Advertising?

Learn more about why human connection at scale still drives results and how audio advertising delivers both

The Wait is Over! The 2026 iHeartRadio Music Festival Lineup Is Here

Learn how participating brands can stay involved and build awareness before, during, and after the event

How to Measure Podcast Advertising ROI

A practical guide to measuring the full funnel impact of trusted, host led audio advertising

Understanding Advertising Platform Comparisons and the Right Channel Mix in 2026

Learn how audio compares to other major channels and why it’s a critical foundation to deliver scale, trust, and attention.

Why Audio Works: The Case for Marketers Who Haven't Made the Leap Yet

In a world driven by algorithms, audio delivers something marketers can’t automate: trust, attention, and real human connection at scale.

TV vs Digital vs Audio: Where Political Ad Dollars Actually Move Voters

Learn how audio bridges reach and targeting with credibility and cultural relevance, improving overall campaign effectiveness

New iHeartMedia and FOX Sports Partnership Brings the FIFA World Cup 2026™ to Life Across Audio This Summer

iHeartRadio listeners will hear FOX Sports’ renowned roster of FIFA World Cup 2026™ analysts and broadcast teams anchoring match calls throughout the tournament.

The iHeartCafé Returns to Cannes Lions 2026

An elevated and immersive flagship hub at the heart of the Cannes Lions Festival, the iHeartCafé creates a consistent home base for programming, conversation, and a creative refuge from the festival pace.

Political Advertising on Social Media: What Campaigns Get Wrong When They Leave Out Audio

Social media drives visibility, while audio builds trust, memory, and voter response.

The Political Advantage of Audio Advertising

Learn more about where to spend in 2026 to impact a political race

How Brands Involved in iHeartCountry Festival 2026 Are Seeing Impact Beyond the Event

Learn how radio helps power full funnel impact before, during, and after iHeart events

The Impact of Audio Advertising for Small Businesses

How trusted, live audio helps small and medium-sized businesses grow during Small Business Week and beyond

Influence and Trust Took Center Stage at POSSIBLE 2026

How brands are earning trust, building on that over time, and continuing to show up in a way that feels human

Math & Magic Presents: The Future of Influence at POSSIBLE 2026

Bob Pittman and Charlamagne Tha God dish on why trust, habits, and real human connection are shaping what influence looks like going forward.

What the Black Effect Podcast Festival 2026 Revealed About the Power of Live Audio

A full day of live podcasts, powerful conversations, and community moments reinforced why Black Effect remains one of the most influential platforms in media.

Turning Volume into Value: What New Audio Innovations Mean for Advertisers

In partnership with Omnicom Media Intelligence, we evaluated how credible voices, personalized creative, and interactive ad formats can meet different marketing objectives.

Audio and Auto: How In‑Car Listening Drives Real Purchase Decisions

Learn more about how trusted audio advertising shapes automotive purchase considerations

How Audio Advertising Enhances Your Marketing Campaigns

Find out why trusted audio increases reach, lifts performance, and strengthens your entire media mix.

Why Audio Belongs at the Center of Your CPG Marketing Mix

Adding audio to a campaign increases the performance of other channels, including social, CTV, search, and TV ad recall.

Why Human Media Wins in Modern Political Marketing

How trust, audio, and cross-channel moments are reshaping persuasion in an increasingly skeptical voter landscape

iHeartMedia Is the Official Audio Sponsor of POSSIBLE 2026

Meet us at POSSIBLE to learn more about how iHeartMedia is redefining influence through human connection.

2026 iHeartCountry Festival: Where Live Music Meets Guaranteed Human Connection

Live iHeart events offer marketers a unique opportunity to show up where people are fully present, emotionally engaged, and open to connection.

Audio Performs, and It’s Easier Than Ever to Prove It

Audio is fully measurable against the KPIs that matter most.

How America’s 250th Birthday Is Bringing Us Together

Be a part of this historic moment through storytelling that scales with iHeart.

What the 2026 Webby Nominations Tell Marketers About the Power of Creative Craft at Scale

Human storytelling still drives cultural impact and recognition follows.

Inside the Live Events Marketing Engine

How radio builds culture, launches artists, and powers full funnel impact before, during, and after the moment

The Key to Winning Programming During the 2026 World Cup

iHeart gives fans the immersive sports content they love with live play-by-play, on-demand sports talk across every platform, and more.

The iHeartRadio Music Awards and the Moments That Connect Us

The iHeartRadio Music Awards were filled with big performances, real emotion, and a lot of gratitude.

iHeart and TikTok: How Discovery Leads to Lasting Connection

Culture today moves at extraordinary speed. New ideas, voices, and moments surface constantly, driven by platforms built for discovery and participation.

Programmatic Audio Made Simple: A Practical Guide for Marketers

Programmatic audio can sound more complicated than it really is. At its core, it is just a smarter, more flexible way to reach people through the audio they already choose every day.

Local Radio Advertising Delivers Fast Results With Low Investment

When marketers think about speed and efficiency, radio advertising is often overlooked in favor of digital channels.

The Roadmap to Winning Bicultural Latinos in 2026

Why this audience is driving growth, cultural influence, and brand loyalty, and how marketers can show up the right way.

How Brands Are Finding Real Growth In A Tough Market

Marketers everywhere are feeling the pressure. Budgets are stretched, attention is harder to earn, and every campaign is expected to prove its value quickly.

When Influencers Feel Like Friends: How iHeart Creators Turn Trust into Business Results

Audio creators now sit at the center of the creator economy, and the most effective campaigns come from real human connection.

Efficiency & Efficacy: The Standard in Programmatic Audio

In today’s media environment, marketers have less tolerance for waste, rightfully so. Every dollar invested should be hard at work toward driving results.

The State of Podcasting 2026: What Advertisers Need to Know

Consumers are navigating noisy feeds, questionable information, and an overwhelming amount of automated content. Podcasts stand out because they feel genuinely human.

Why 2026 Will Redefine the Media Mix: Three Shifts Marketers Can’t Ignore

Coming out of the IAB Leadership Summit in Palm Springs, one thing was obvious. The industry is aligned on a few big truths that will shape how marketers plan, measure, and invest in 2026.

Podcasts Total Audio

The Neuroscience of Influence: Why Human Audio Moves Consumers

In recent conversations with neuroscientist David Eagleman, he shared a series of insights about how the brain processes trust, loyalty, and decision making.

Digital

Programmatic Audio 101: A Human Centered Guide for Modern Marketers

Programmatic audio is the automated buying and optimization of advertising across streaming audio, podcasts, and broadcast radio.

How Franchise Brands Can Reach Their Audience in the Moments That Matter

Franchise businesses run on tight windows and store‑level results.

Beyond the Algorithm: How Human Connection Becomes Trust, Then Business Impact

Coming out of CES, one theme cut through both the main stages and the smaller tables. Audiences are exploring AI, yet they still favor media made by real people.

Broadcast Radio Measurement

Guaranteed Human at CES 2026: Real Voices Drive Real Outcomes

AI was undeniably the backdrop at CES 2026, but the biggest conversation for marketers on the ground was a counter-concept; human connection.

Broadcast Radio: Measurable, Scalable, and Effective

Over the last 7 years spent at iHeart, driving research and measurement initiatives, I’ve seen firsthand how broadcast radio continues to be a powerful and effective medium.

Grow with iHeart: 5 Strategies to Drive Your Business Forward

Most marketers already have sound strategies in place and are working tirelessly to maintain efficiency and drive growth.

Local Advantage: Why Radio Advertising Outperforms for Small Businesses

Running a local business today isn’t easy. Budgets are tight, competition is fierce, and every marketing dollar needs to prove its worth.

Audio Advertising: Why It Matters Now - and How to Get Started

In a world where attention is scarce and trust is earned, audio advertising stands out.

Broadcast Radio Insights

Why Audio Advertising Works: The Brain Science Marketers Can’t Ignore

Sound is one of the most powerful tools in a marketer’s arsenal.

Four Facts about Podcast Advertising

In today’s content-saturated world, podcasts invite consumers into a more personal experience that feels like a conversation with a trusted friend.

Audio’s Holiday Advantage: Why Broadcast Radio Is the Engine Behind Holiday Marketing Momentum

As Q4 approaches, brands face a familiar challenge: How do you break through the noise in a season defined by urgency, competition, and clutter?

Understanding the Full Audio Landscape

Podcast advertising is booming, but understanding its role alongside broadcast radio is key to unlocking full-funnel impact.

Why Mood Matters, and Why Radio Advertising Wins When It Counts

Mood is both a feeling – and a diver of behavior.