Articles
Understanding the Full Audio Landscape
Podcast advertising is booming, but understanding its role alongside broadcast radio is key to unlocking full-funnel impact. This article breaks down how marketers can combine podcast and radio strategies to drive better results across reach, frequency, and engagement.
In this article, you'll learn:
- Why podcasts and broadcast radio work better together, not in competition
- How different audio formats influence consumer behavior across touchpoints
- Actionable tips to craft high-performing podcast creative and media plans
- Trends shaping the future of podcast ad buying, from branded shows to programmatic
Whether you're optimizing for engagement, targeting niche audiences, or maximizing ROI, this piece gives marketers a complete view of how to navigate today’s audio landscape effectively.
Articles
How broadcast radio primes consumers to act across channels
A national study by Critical Mass Insights reveals that radio doesn’t just drive awareness. It primes consumers to act across channels. Brands using radio see increased engagement on social media, in-store behavior, and product discovery.
In this article, you'll learn:
- Why consumers are 72% more likely to notice a social post after hearing a radio ad
- How radio serves as a trusted entry point in cross-platform brand strategies
- Demographic insights into how radio boosts ad recall and brand favorability
- What this means for marketers building full-funnel campaigns
This data-driven breakdown proves that integrating radio into your strategy makes every other media investment work harder, especially in a digital-first landscape.
The iHeart Sound Effects Series
How iHeart Hosts Build Brand Trust and Audience Loyalty
Join top voices from iHeartPodcasts and the iHeart Influencer Network for an inside look at how authentic storytelling and host-brand collaboration can drive results. Featuring podcast host Bridget Todd, this session explores how marketers can tap into the influence of trusted voices.
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Case Study
How Amazon Prime Uses Audio to Drive Measurable Media Performance
Hear directly from Amazon Prime Video's Head of Customer Lifecycle on how audio is being used to amplify results across channels. In this case study, you’ll learn how brands are turning iHeart’s consumer insights into data-driven, full-funnel strategies that prove ROI.
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The iHeart Sound Effects Series
The Latest Edison Research: Why Audio Leads the Media Mix
Get expert insights on why radio and podcasts continue to outperform other channels in trust and engagement. Uncover trends from the latest Share of Ear® study and see how audio drives results across every stage of the marketing funnel.
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