Broadcast Radio: Measurable, Scalable, and Effective

Article • November 2025 • By Cara Weiss, SVP National Research

Over the last 7 years spent at iHeart, driving research and measurement initiatives, I’ve seen firsthand how broadcast radio continues to be a powerful and effective medium.

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The Results: Adding audio to your existing media improves the performance of your other media.

+83%

SOCIAL PERFORMANCE

109%

DIGITAL & SOCIAL ENGAGEMENT

+47%

BRANDED SEARCH ACTIVITY

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