iHeartMedia Welcomes Sarah Van Mosel As Executive Vice President of The iHeart Audience Network

NEW YORK, NY – May 2, 2022 – iHeartMedia, Inc. (NASDAQ:  IHRT), the leading audio company in America, today announced that it has named Sarah van Mosel as Executive Vice President of the iHeart Audience Network (iAN). 

The iHeart Audience Network – the next evolution of audience-based buying – is a new service from iHeart that simplifies audio advertising. With inventory sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting, the iHeart Audience Network is the leading service brands can rely on to reach addressable audiences in premium audio inventory at scale. Each network campaign will allow brands to unlock access to multiple services, including advanced targeting that looks across channels, devices and behaviors to pinpoint the right audience; and an upcoming one-of-a-kind brand safety tech tool, developed by Sounder in partnership with iHeartMedia, called Audio Data Cloud, using AI and machine learning to check content against the IAB and GARM’s standards for brand safety. Today, the iHeart Audience Network spans streaming and podcasting - with the added reach of broadcast radio available too. 

As Executive Vice President for the iHeart Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac.  With her experience as a force in the podcasting business, van Mosel will work closely with Carter Brokaw, President of Digital Revenue Strategy to bolster iHeart’s continued growth in the space.  She will report to Conal Byrne, Chief Executive Officer of the iHeartMedia Digital Audio Group.

“The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers,” said Byrne. “She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”

A long-time champion of the industry and creator community, van Mosel most recently served as the Chief Revenue Officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. Van Mosel was part of the leadership team that oversaw Stitcher’s acquisition by SiriusXM in October 2020. Following the acquisition, she was responsible for integrating Stitcher’s sales organization, setting direction for revenue growth and scaling opportunities for podcast monetization.

Van Mosel has also held multiple executive roles within the podcast space. As Chief Podcast Sales and Strategy Officer at Market Enginuity, van Mosel built the monetization engine for podcasts from PRX, Radiotopia, The Moth and TED Talks Daily. In addition to overseeing revenue generation, van Mosel drove content acquisition and business development across 13 public media stations in the top 10 U.S. markets. Prior to Market Enginuity, van Mosel has also held senior positions at Acast and WNYC. Additionally, she’s a founding member of the IAB Podcast Working Group.

“My path to iHeart has been a long one, but each step of the way has equipped me with the exact set of skills I need to lock arms with this outstanding team,” says van Mosel. “Anyone who knows me knows I love to build. I love to push the industry forward. The team at iHeart is poised to completely transform the audio industry and I can’t wait to be a part of it.”

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.