Los Angeles, CA – July 12, 2021 – iHeartMedia announced today that Alexis Ginas has been named President of the iHeartMedia Los Angeles Region, effective immediately and will report to Kevin LeGrett, Division President of the Markets Group and newly appointed President of iHeartMedia Sports.
iHeartMedia Los Angeles has the greatest reach of all local media in the Los Angeles market with its broadcast assets alone and is the number one audio company through its major consumer platforms including broadcast, digital, podcast, social, influencers, live events, data and experiential assets. Its iconic brands, influencers and franchises include KIIS-FM, KOST-FM, ALT 98.7 FM, MY-FM, KFI; Ryan Seacrest, Big Boy, Woody, Ellen K, Bill Handel, Mario Lopez, Valentine, The Cruz Show and others; Wango Tango, Jingle Ball, ALT Summer Camp, and is home to the Dodgers, the Clippers, the Chargers and UCLA.
“We are excited that Alexis will be leading our largest revenue region,” said LeGrett. “Her unique skills and broad media and entertainment experience will add a new dimension to our LA offerings for both our consumers and clients.”
Ginas succeeds LeGrett, who is transitioning from his role as head of the Los Angeles Region, but will continue as Division President for the iHeartMedia Markets Group and adds new responsibilities as the President of iHeartMedia Sports.
“Alexis is a fantastic new leader for our Los Angeles team and our entire company,” said Hartley Adkins, President of the iHeartMedia Markets Group. “The breadth of experience she brings from different sectors will be ideal as iHeartMedia, the multiple platform audio leader, continues to evolve to meet the needs of our listeners, clients and the LA community.”
Ginas is an Emmy Award-winning media and technology executive with over 20 years of experience. She sets the vision for complex, large-scale media businesses and has a track record of creating groundbreaking marketing strategies with a lens towards audience expansion and profitability. She was part of two IPO leadership teams, including The Match Group, and joins iHeartMedia Los Angeles from Madison Valley, a media and technology consulting practice that she founded focused on revenue strategy and operations. Her background also includes serving as Senior Vice President of Cross Platform Solutions at Fox Sports, Vice President and Head of Global Brand Solutions at The Match Group, and Senior Vice President of Global Brand Partnerships at SFX Entertainment. Prior to SFX, she held a variety of senior posts at flagship companies including Viacom, Warner Music and Hearst. She earned her BA and MBA from Bentley College.
“I am thrilled to join iHeartMedia’s respected Los Angeles team,” said Ginas. “iHeartMedia Los Angeles is home to some of the most influential brands, talent and events in music, news and entertainment, but what really drives its success are the talented people who work there. I am proud to now be one of them.”