iHeartMedia and Podimo expand the Mexican femicide mystery Forgotten: Women of Juarez to 3 new languages released on International Women's Day

Copenhagen - March 5, 2021- To honor International Women’s Day on March 8th, the popular true crime podcast “Forgotten: Women of Juáre‪z” is released simultaneously and globally in three new languages. The translation into new languages will allow Forgotten to shed more light on the hundreds of Mexican women who have been abducted in the world’s most dangerous city, and on the misogyny and systemic sexual femicide in Mexico and around the world. Hosted by influential local voices, the podcast is launched in Spanish, German and Danish and is the first in a planned pipeline of locally adapted content initiated by iHeart and Podimo to expand the reach of powerful stories to bigger and more relevant audiences.

The adapted titles “Olvidadas: Las muertas de Juárez” for the Spanish speaking, “Vergessen: Frauen von Juárez” in German, and “De Glemte Kvinder fra Juárez” for the Danish listeners revisit and explore a chilling phenomenon in the Mexican city of Juárez beginning in the early 1990’s: Young women were abducted, sexually abused and killed during their trips from home to school or work. Their remains were later found in ditches, dumps and sewages - even in mass graves in the desert - but the crimes were never solved.

Eva Lægdsgaard, Chief of Strategic Relations at Podimo says: “The aim of Podimo’s and iHeart’s multi-language release is to broaden the scope and expand the reach of powerful stories to bigger and more relevant audiences, benefitting creators and listeners. But ultimately, it is about making sure these women are never forgotten.”

Originally produced by iHeartMedia and Unusual Productions and translated by Podimo, the adapted versions feature existing content from the original podcast created by journalists Mónica Ortiz Uribe and Oz Woloshyn. But also introduces new elements, including interviews with families of the victims and statements from journalists and police authorities on both sides of the border.

Mónica Ortiz Uribe says: "So many storytellers have come to Juárez to tell the stories of these missing and murdered women. And often the final project isn't in Spanish, so it's not something that the families, who make a huge emotional investment in the projects, can ultimately listen to and judge. That is why it is so important to me that we give them that opportunity."

The Spanish version “Olvidadas: Las muertas de Juárez” is hosted by investigative journalists Rossana Fuentes Berain and Sandra Romandía (among the most influential women in Mexico), who guide their listeners closer to answers. Closer to understanding what actually happened in Juárez, and why it could happen? An understanding that is more crucial than ever, when it comes to raising awareness and stopping the violence against women - and the ensuing impunity. In additional episodes in Danish and German, renowned journalists Ane Cortzen, Düzen Tekkal, and Leyla Yenirce bring the misogynist themes of the Mexican story closer to home in Denmark and Germany.

“Olvidadas: Las muertas de Juárez” will be released exclusively on Podimo on March 8, 2021, and is the first in a planned series of adapted podcasts that bring important stories to life in a local context. The translated series will be distributed worldwide via the iHeartPodcast Network beginning March 22, 2021 and will be available on iHeartRadio and all major podcast platforms.

“As podcast audiences continue to grow here in the United States, with more than

100 million Americans a month now listening to a podcast, the medium is also

starting to explode around the world,” says Conal Byrne from iHeartMedia, and continues: “So, while we distribute all of our shows everywhere listeners want to listen, we’ve also been working on translating select shows into listeners’ native languages. This all ties back to our simple, consistent goal: Meet listeners where they are, so as to get the best creators in the world, the audiences they deserve, and brand partners the scale that they need.”

 

ADDITIONAL INFORMATION

Ad funded versions of the show will be released on the open RSS feed on March 22nd in Spain and Denmark. In Germany, the show will be released both on Podimo and the open RSS feed on March 8th. Bonus episodes will be available exclusively on Podimo in the Danish, Spanish and German versions of the show.

Germany

Hosts: Leyla Yenirce & Düzen Tekkal

Link to German version.

 

Denmark

Host: Ane Cortzen

Link to Danish version.

 

Spain & LatAm

Hosts: Rossana Fuentes Berain & Sandra Romandia

Link to Spanish & Latin America version.

 

About Podimo

Podimo is a European podcast platform that offers personal recommendations for users, while supporting creators through a new revenue share model. Currently live in Denmark, Germany, Spain, and across Latin America, the app features great podcasts from anywhere in the world via RSS feeds, and is free to download and listen with no login required. As a Premium member, you’ll unlock access to an additional 600+ Podimo produced and licensed shows that can’t be heard anywhere else, and your membership fee is shared directly with the podcast creators you listen to each month. Visit podimo.com for more information

 

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company’s live and virtual events business. It also includes Premiere Networks, the industry’s largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company’s fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 250 platforms and 2,000 devices; the company’s digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company’s Audio & Media Services reportable segment includes Katz Media Group, the nation’s largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.