Clear Channel and Horizon Media Announce Pioneering $100 Million Multi-Year Cross-Platform Partnership
Alliance Will Create First-to-Market Integrated Marketing Partnership Opportunities for Horizon Clients and Exclusive Access to Select Clear Channel Platforms, Including Out of Home, Broadcast, Mobile, Events and Digital
New York, NY – (February 6, 2014) – Clear Channel, one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, and on-demand entertainment and information services, and Horizon Media, the fastest growing privately-owned media services agency in the world, announced today a pioneering $100 million, multi-year cross-platform partnership providing Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel’s industry leading business and platforms.
This first-of-its-kind alliance will enable the companies to leverage Clear Channel’s assets – including out of home, broadcast, mobile, digital and events – to benefit Horizon’s clients, proving the effectiveness and ROI of broadcast and out of home through deep integrated marketing partnerships.
The alliance provides Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities.
The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.
“We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “I've been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
“Clear Channel and Horizon are committed to the same goal -- providing our advertising partners with superior ROI on their marketing expenditures,” said Bob Pittman, Clear Channel’s Chairman and CEO. “We are excited to create new ways to use our unique assets and the powerful, engaged and interactive relationships we have with consumers 24/7 -- and we’re looking forward to taking the innovation to a new level for Horizon partners through this groundbreaking new relationship and creative alliance."
About Horizon Media
Horizon Media, Inc. is the fastest growing media services company in the world and the 8th largest in the US (Adweek 2013). The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world’s ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year.
The company’s mission is “to create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.